Lessons from the Marzuki scandal
COMMENT | Perhaps this Lunar New Year, we can start a communications workshop series, to assess and make recommendations with regards to political communication.
In keeping with the spirit of the times, I should state up front that I don’t have a degree in communications, but sometimes an outside perspective on the brutal truth might be helpful.
So, let’s come back to Deputy Minister for Foreign Affairs Marzuki Yahya’s current imbroglio regarding his degree.
How we deal with a scandal (semi-fashionable terms for this may include “crisis management”, “damage control” or “firefighting”) goes a long way in determining how much damage said scandal will cause, to whom, and for how long.
These three factors ...