With growing demands in the global Muslim economy and the government’s backup, halal goods have become one of the staple outbound products for Malaysia. The industry also offers unique opportunities for small and medium enterprises (SMEs).

The industry had been flourishing in the past decade. Its export value saw a threefold growth and reached a peak of RM43.3 billion in 2017.

However, the country's halal export value witnessed an unexpected decline last year. The latest figure for 2019 is pending...