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TOGL and Huawei forge strategic partnership to launch AI-Powered E-Commerce and Loyalty Platform
Published:  Apr 17, 2025 5:50 PM
Updated: 9:58 AM
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TOGL Technology Sdn Bhd (TOGL) and Huawei Malaysia have officially signed a Memorandum of Understanding (MoU) to jointly develop a next-generation e-commerce and customer loyalty platform powered by artificial intelligence (AI). The signing took place in the presence of Malaysia’s Minister of Digital, YB Gobind Singh Deo, and His Excellency Lan Tianli, Governor of China’s Guangxi Zhuang Autonomous Region.

Left: Vice President of Huawei Technologies (Malaysia) Sdn Bhd, Mr. Michael Zhuang, Right: TOGL Technology CEO Mr. Lim

This landmark agreement brings together TOGL’s deep market insight in Southeast Asia and Huawei’s advanced AI capabilities to accelerate the integration of “AI + E-Commerce + Loyalty.” The platform will be designed to enhance user engagement through smart analytics, dynamic rewards, and tailored spending incentives—offering a personalized consumer experience while equipping merchants with actionable data and growth opportunities.

The collaboration is part of a broader effort to strengthen digital ties between China and Malaysia, with six strategic MoUs signed covering areas including artificial intelligence, cloud computing, and higher education. This development signifies a major step forward in bilateral cooperation in the digital economy and innovation sectors.

“We are proud to partner with Huawei in shaping a smarter, AI-driven loyalty and e-commerce ecosystem,” said TOGL’s CEO. “This partnership not only reinforces TOGL’s position in the region’s digital landscape but also sets a new benchmark for innovation between Malaysia and China.”

The Ministry of Digital, led by YB Gobind Singh Deo, emphasized that such collaborations are pivotal in driving Malaysia’s digital transformation. They noted the potential of this partnership to empower local businesses, foster innovation, and inject renewed momentum into the national economy.


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