In an effort to engage local youths to become future leaders, AIESEC in Malaysia introduces the inaugural Byte-sized Leadership Programme with strategic partners to connect young talents with thought leaders from different corporate sectors in the country.
This year the programme is introduced in collaboration with ADA, Maxis and UOB Malaysia with the aim to engage these youths on relevant topics about leadership in a light and fun manner.
This collaboration with ADA, Maxis and UOB Malaysia comes at a time when there is a growing gap between universities' curriculum and the current realities in the industry. According to the Department of Statistics Malaysia, the unemployment rate for youth aged 15-30 years old has risen to 8.7% in December 2020, higher than 4.8% of the national unemployment rate.
Youth employment is an essential part of how ADA conducts business. Marketing Director Stephanie Caunter emphasised the gap in university students’ knowledge of what happens in the industry. “To overcome this, industry leaders should engage more with universities and student bodies – virtual recruitment fairs, mentoring and student programmes, sharing on social media platforms like LinkedIn, hiring of interns and trainees.”
Travis Lee, President of AIESEC in Malaysia added, “We share the same vision with Maxis, ADA and UOB Malaysia to be the solution of youth unemployment in Malaysia by connecting youth and industry thought leaders. This programme will prepare youth to explore a purposeful career experience with the partners and achieve the outcome - continuing the youth leadership impact in the workplace.”
AIESEC in Malaysia and the partners will co-create the videos, social challenges and networking calls to prepare youth to be career-ready with the 4 leadership qualities in AIESEC: Empowering Others, Self-Aware, Solution-Oriented and World Citizen.
About AIESEC in Malaysia
AIESEC in Malaysia is a non-political, independent, not-for-profit youth organization that is run by youth to provide youth leadership development opportunities through cross-cultural exchanges and practical experiences. If you wish to know more about the Byte-sized Leadership programme, please contact us at [email protected]
About ADA Asia
ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.
Operating across 9 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main
services:
• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies • Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.
About Maxis
We are the leading converged solutions company in Malaysia, enabling 10 million individuals, families and businesses to do more in an Always On world. As our customers increasingly immerse themselves in an ever expanding universe of connected applications, we are obsessed with providing an unmatched end-to-end internet experience – bringing together advanced always on connectivity and always great tech care. Beyond connecting people with our services, we are passionate about leveraging new technologies to make a positive impact in the community in which we operate.
For more information, please visit: maxis.com.my
About United Oversea Bank (Malaysia) Bhd
United Overseas Bank (Malaysia) Bhd (UOB Malaysia) is a subsidiary of Singapore-based United Overseas Bank Limited (UOB) and has had a presence in Malaysia since 1951. UOB Malaysia offers an extensive range of both conventional and Islamic banking services through its branches, subsidiaries and associate companies: corporate and commercial lending, investment banking, treasury services, trade services, cash management, home loans, credit cards, wealth management and bancassurance products.
UOB is a leading bank in Asia with a global network of more than 500 offices in 19 countries and territories in Asia Pacific, Europe and North America. Since its incorporation in 1935, UOB has grown organically and through a series of strategic acquisitions. UOB is rated among the world’s top banks: Aa1 by Moody’s Investors Service and AA- by both S&P Global Ratings and Fitch Ratings. In Malaysia, UOB Malaysia receives AAA/Stable/P1 financial institution rating from RAM Ratings.
For further information, please visit www.uob.com.my.